Some clients can't simply walk in, sit in an open salon floor, and have their appointment become a story. Heads of state and their families, visiting ministers and diplomats, touring performers, executives in town for a single day of meetings — for all of them, a haircut or a styling is a logistical question as much as a beauty one. Over more than a decade in Astana, SuperMe has quietly built a practice around exactly this: high-level service delivered with complete discretion. This is what that looks like, and how it works.

Discretion first — everything else second

The single rule that governs high-profile service is simple: we do not discuss who we serve. No names, no photos, no confirmations, no hints. The clients who matter most are precisely the ones who would never want their visit mentioned — and the salons they trust are the ones that understand this instinctively.

So this article names no one. What we can say is general and true: our team has been entrusted with the care of visiting dignitaries, senior officials and their families, and international performers passing through Astana — by private arrangement and on the understanding that it stays private. That trust, repeated over years, is the credential. The silence around it is the proof.

The clients who matter most are the ones who would never want their visit mentioned. Discretion isn't a feature — it's the entire service.

Service that comes to you

For guests who can't come to the salon, the salon comes to them. SuperMe's senior stylists and artists travel — to hotel suites, residences, and private venues across Astana and, when arranged in advance, beyond the city. This is the standard model for high-profile guests: a self-contained team arrives with professional kit, sets up discreetly, and leaves no trace beyond the result.

The EXPO district and Astana's cluster of international hotels — the Ritz-Carlton, St. Regis, Hilton, Marriott — sit minutes from our salon, which makes on-location service for visiting guests straightforward and fast. For delegations and events, we coordinate timing tightly around schedules that often shift at short notice.

What private service includes

  • Hair — cutting, styling, and finishing by senior stylists and our art director, the same level of work delivered in-salon
  • Colour touch-ups — discreet root and gloss work where time allows
  • Event and evening styling — for receptions, state functions, performances, and photographed appearances
  • Grooming for men — cuts, beard work, and grey camouflage, often the most time-sensitive request before an appearance
  • Makeup and finishing — coordinated with hair for a complete look ahead of cameras or events
  • Whole-team coordination — for delegations or wedding parties needing several people ready to a single deadline

How it works

Private and on-location service is arranged ahead of time, directly and confidentially. A typical arrangement looks like this:

  • Quiet first contact. An assistant, agency, hotel concierge, or the guest themselves reaches out by WhatsApp. No details are needed beyond what's necessary to plan.
  • Confirm the brief. Service, timing, location, and any specific requirements. Reference photos help, as with any appointment.
  • The team arrives. Senior staff with full professional kit, on time, set up and ready to work around the guest's schedule.
  • No footprint. No social posts, no mention, no follow-up that could compromise privacy. The relationship is the only record.
For assistants, agencies & concierges

If you're coordinating beauty and grooming for a principal, performer, or delegation visiting Astana, you can reach us directly on WhatsApp to arrange in-salon or on-location service. We're used to working to tight, shifting schedules and to keeping everything confidential as a matter of course.

Why high-level clients choose Astana — and SuperMe

Astana has become a genuine hub for international summits, state visits, and cultural events, which means a steady flow of guests who need this kind of service and expect it to be invisible. SuperMe fits that need for a few concrete reasons: our team trained inside the Toni & Guy academy system, so the standard of work matches what a guest would expect in London, Dubai, or Tokyo; we operate fluently in English, Russian, and Kazakh; we're minutes from the EXPO-area hotels; and, most importantly, we have a long, unbroken record of keeping high-profile work private.

For ordinary appointments, that same discretion and standard is available to everyone — you simply book a chair. For guests who need more, the door to private service is open, and quiet.

About SuperMe

SuperMe PRIME is an English-speaking salon on Astana's Left Bank, established in 2014, six minutes from EXPO and the city's international hotels. Our team is Toni & Guy-trained and works in English, Russian, and Kazakh. We offer in-salon service to everyone and discreet, on-location service for high-profile guests by private arrangement. To enquire about private or event service, message us directly on WhatsApp — confidentially, always.